SPARKASSE BANK
Reimagining the Banking Experience | Flagship BranchBerlin, Germany | 2017
Client:
Sparkasse Bank
Team: Blocher Partners
Role: Interior Designer
Team: Blocher Partners
Role: Interior Designer
Concept
Berlin’s most iconic bank invited us to rethink and transform their banking experience. In 1,5 month and in partnership with Strategy & Space consultants, a team of 5 designed a new banking experience that would then spread in every branch on the Sparkasse Bank. Our winning proposal aimed for an impactful brand engagement accross numerous platforms, with the beacon being the flagship location at the center of Berlin. The experience consists of an inviting and warm branded space that touched upon customer’s childhood and nostalgia.
Awards
Berlin’s most iconic bank invited us to rethink and transform their banking experience. In 1,5 month and in partnership with Strategy & Space consultants, a team of 5 designed a new banking experience that would then spread in every branch on the Sparkasse Bank. Our winning proposal aimed for an impactful brand engagement accross numerous platforms, with the beacon being the flagship location at the center of Berlin. The experience consists of an inviting and warm branded space that touched upon customer’s childhood and nostalgia.
Awards
- Winning RFP within the 10 top german design practices, invited by the client.
Role
Research & Brainstorming, Interior & Experience design, Personas & Customer Journey, Material Collage & Furniture Selects, Plan Drawings & Elevations
Project Status
Built
Research & Brainstorming, Interior & Experience design, Personas & Customer Journey, Material Collage & Furniture Selects, Plan Drawings & Elevations
Project Status
Built
Photography: blocherpartners.com