J.CREW CABANA
Brand ActivationNantucket & East Hamptons, USA | 2023
Client:
J.Crew
Team: AGENC
Role: Sr. Experiential Designer | Creative Supervisor
Team: AGENC
Role: Sr. Experiential Designer | Creative Supervisor
Concept
J.Crew’s first consumer activation! The summer of 2023 J. Crew headed to two unique coastal destinations to create a memorable, summer experience for beach goers. Drawing inspiration from the brand’s summer collection and the local style, this activation was a curated experience that celebrated J.Crew as a summer staple.
Audience
Domestic/ international Summer Vacationers & Film Festival Goers, Women
J.Crew’s first consumer activation! The summer of 2023 J. Crew headed to two unique coastal destinations to create a memorable, summer experience for beach goers. Drawing inspiration from the brand’s summer collection and the local style, this activation was a curated experience that celebrated J.Crew as a summer staple.
Audience
Domestic/ international Summer Vacationers & Film Festival Goers, Women
Role
Created initial deck, outlining the strategy & creative direction, supervised 2d & 3d aspects of design, on-site installation & styling
Created initial deck, outlining the strategy & creative direction, supervised 2d & 3d aspects of design, on-site installation & styling
EAST HAMPTON
The J.Crew stripped van drove the Hamptons streets during the International Film Festival creating buzz amongst the locals prior to the activation. Over a weekend, J.Crew Cabana popped-up at the existing store, surprising local customers.
Photography: Scott