GLOW UP

Brand Activation
Atlanta, USA | 2022
WEBPAGE UNDER CONSTRUCTION

Client: Refinery 29 — Unbothered | VMG
Team: Inner City | IC-YA
Role: Experiential 3D Designer | Freelance
Concept
Unbothered has its first-time, IRL, 2-day event celebrating Juneteenth. By taking over an independent property, this activation features a variety of spaces, vibrand dreamscapes and inspiring moments for the guests, in an intimate and inclusive setting.

Audience
18-35 years-old, Black Folks
Role
3d modeling of space & furniture, rendered views, co-designed & supported in resolving spatial & fabrication challenges, fabrication documents


Project Status
Realised

Videos: Jayde Powell | instagram: @jadeipowell

Videos: Jayde Powell, @jaydeipowell

SITE PLAN




THE WOOSAH PAVILION

Multi-purpose pavilion hosting sessions and performances throughout the weekend.

THE CREATOR’S STUDIO

Multimedia content creation zone featuring podcast and photography studios.

THE GLOW & ROLL

Always-on roller skating rink and stage at the center of it all with live music, DJs and skate demos.

FILL YOUR PLATE FOOD COURT

Food court featuring Atlanta’s tastiest black-owned treats.

THE GLOW UP BAR

Self care haven offering beauty touch ups and wellness tricks.

MY COIN
MARKETPLACE

Always-on marketplace featuring live product discovery and trial, exclusive drops and more.

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