EXPEDITION VEGAS
Brand ActivationLas Vegas, US | 2024
Client: Paramount Group
Team: AGENC
Role: 3D Experiential Art Director
Team: AGENC
Role: 3D Experiential Art Director
Concept
We built a mountain and a ski village in the middle of the desert, during hashtag superbowllviii!
Across 34,000 SF. and for 4 days, more than 10,000 fans enjoyed 10+ themed experiences, built around iconic shows, movies and networks. Guests met their favorite characters, experienced flash mobs and played onsite.
Audience
Paramount & Sport Enthusiasts, Las Vegas Tourists
We built a mountain and a ski village in the middle of the desert, during hashtag superbowllviii!
Across 34,000 SF. and for 4 days, more than 10,000 fans enjoyed 10+ themed experiences, built around iconic shows, movies and networks. Guests met their favorite characters, experienced flash mobs and played onsite.
Audience
Paramount & Sport Enthusiasts, Las Vegas Tourists
Role
Led a team of 7 from concept through fabrication, ensuring projects were delivered on time and to specification. Designed and implemented tools to manage team workloads effectively under tight deadlines.
Led a team of 7 from concept through fabrication, ensuring projects were delivered on time and to specification. Designed and implemented tools to manage team workloads effectively under tight deadlines.
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