CITIZEN APP
Experiential Branding | Popup EventDomino Sugar Factory | NYC, USA | 2018
Client:
Citizen App
Concept
The brand experience aims to promote Citizen App, a controversial, start-up application designed for big-city people. The application’s mission is to keep Metropolitans aware of crimes in their area.
Inspired by the way that the application works and the customer’s journey, Citizen’s popup unfolds in three acts. The only 2 design elements area light and sound:
The brand experience aims to promote Citizen App, a controversial, start-up application designed for big-city people. The application’s mission is to keep Metropolitans aware of crimes in their area.
Inspired by the way that the application works and the customer’s journey, Citizen’s popup unfolds in three acts. The only 2 design elements area light and sound:
- The police is informed about the suspicious activity
-
The action starts
- The application's data run in real-time to reach and inform the citizens
Role
Research, Concept Design, 3d Visualisations
Project Status
Case study - Academic Project
December 2018
Research, Concept Design, 3d Visualisations
Project Status
Case study - Academic Project
December 2018
Challenge
For many people, Citizen raises some thorny ethical questions. Thus, the design challenge is to create an experience which encourages visitors to form their own opinion on the Brand.
For many people, Citizen raises some thorny ethical questions. Thus, the design challenge is to create an experience which encourages visitors to form their own opinion on the Brand.
Goals
The goal is to present Brand’s mission in a clear way and restore its name. This light show is designed for groups and aims to strengthen the sense of community.
The goal is to present Brand’s mission in a clear way and restore its name. This light show is designed for groups and aims to strengthen the sense of community.
Location
The short-term experience takes place inside an iconic landmark of NY city, the Domino Sugar Factory.
Audience The audience is adult citizens of New York, one of the 2 metropoles where the app is now available.
Audience The audience is adult citizens of New York, one of the 2 metropoles where the app is now available.
Experience in 3 Acts
The light show lasts for 5 minutes. As the visitors step out of the room, they receive a message on their phone with the link to download the App.
Technical Details
