BACKCOUNTRY ACADEMY
Event SeriesMammoth Mountain, US | 2024
Client:
Arc’teryx
Team: AGENC
Role: 3D Experiential Art Director
Team: AGENC
Role: 3D Experiential Art Director
Concept
Create a three-day branded experience that combines mountain education, adventure, and community at Mammoth Mountain, California. The activation included hands-on clinics, a retail space, film screenings, live music, and community gatherings
Audience
18-45 year-old folks, sports enthusiasts and music lovers
Create a three-day branded experience that combines mountain education, adventure, and community at Mammoth Mountain, California. The activation included hands-on clinics, a retail space, film screenings, live music, and community gatherings
Audience
18-45 year-old folks, sports enthusiasts and music lovers
Role
Led the project from initial concept through fabrication to on-site installation and client presentation, delivering weatherproof and reusable structures.
Led the project from initial concept through fabrication to on-site installation and client presentation, delivering weatherproof and reusable structures.
Photography: Shansweeneyy | Jessy Braidwood | Hyst_erica | Gortexan | Anne Thene | Jules Hotz | Tina Columbus